Samsung Electronics Australia, has kicked off Back in the Game, a new content and experience series designed in collaboration with Netball Australia and netball sporting ambassadors to empower and motivate Aussie women to defy the everyday barriers that can get in the way of health and wellness.
The content which includes recipes, workouts and advice builds on the
momentum of Samsung's Rethink Role Models and Train Like a Diamond
campaigns to help encourage Australian women to get back into their game
through relevant fitness tools enabled by Samsung smartphone and
wearable technology.
Says Josh Grace, chief marketing officer,
Samsung Australia: "We are thrilled to continue working with Laura,
Caitlin and Sharni as expert coaches and immensely respected leaders who
inspire and inform audiences on fitness, nutrition and how to operate
at your personal best.
"As a brand, we are committed to working
with our partners and developing technology in order to help Australians
break barriers in their daily lives and learn more about how they can
better manage their fitness and well-being.
"Life can sometimes
get in the way and health, fitness and nutrition too often get pushed
down the list of daily priorities. Through Back in the Game, Samsung is
proud to provide tools to not only help women re-engage with fitness,
nutrition and their wellbeing, but equip them with the knowledge and
motivation to reach the top of their game."
The content and
experience series offers a host of short, digestible materials that can
encourage action anytime, anywhere, be it at home, during a lunch break,
or at sports training. Back in the Game consists of fitness and
nutrition content that demonstrates how Samsung technologies, such as
wearables, home theatre, home appliances and mobile devices, can help
Australians take control of their health and fitness by reconnecting
with sport.
The campaign will include a 30-second TVC and
partnership with Women's Health which includes sponsorship of the Women
in Sport Awards (WinS) and partner of its Women's Health Australia,
Uninterrupted podcast.
Samsung's Back in the Game content hub is available here.