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Samsonite's Slick Spot Launches Next Level Luggage

15/05/2024
Post Production
New York, USA
186
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Campaign from TELEVISOR gives luggage a modern edge

TELEVISOR’s collaboration with the Samsonite was a very open stylistic conversation. Following guidance of the director- Samuel Bennets- and the Twenty-four Agency they created an eye-catching commercial perfectly crafted for the US market. The main task for the team was to build a range of images associated with premium quality, technological modernity, and the very function of suitcases- travel.

The final spot was a mix of the filmed material shot by Papaya Films and TELEVISOR’s generated world of the futuristic laboratory, where selected features of the suitcases were presented in a modernist style.

TELEVISOR’s team enriched the overall picture with a large holographic advertisement of floating fish, and CGI high-speed railways giving the spot a modern feeling.

Brand
Agency / Creative
Production
Post Production / VFX
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