Produced by TANK, with VFX crafted by TELEVISOR, the commercial takes viewers on a journey into a dreamy springtime world. Blooming flowers and golden dust float above the picturesque streets and gardens of Kraków – all brought to life through our visuals. The spot is currently airing in multiple European countries.
“As the post-production partner behind the campaign, we had the pleasure of crafting detailed #VFX that elevate the storytelling – from shimmering golden dust simulations to the graceful bloom of 3D flowers. Every element was designed to reflect the brand’s signature sophistication while capturing the freshness and poetry of spring,” claims the TELEVISOR team.
Simulating Ferrero’s signature gold meant building fluid, dynamic particle systems that move like silk through the air – subtle yet rich in detail. The blossoms, rendered in 3D, were carefully choreographed to unfold naturally and complement the campaign’s dreamy aesthetic.