Salomon Celebrates Movement with Latest Campaign from Gauchoworld

Movers Win is the first campaign for Salomon from the team at Pifivy and Gauchoworld, produced by London based production company, FORM. 

Directed by Dean George, two films were produced as part of a wider campaign that led up to Gauchoworld taking over London’s Ministry of Sound for a sold out night on Saturday 12th October. With ideation and concept development handled by Pifivy, the in house creative studio of George’s own magazine Gauchoworld, featuring artists Louis Culture and Jeshi, the two films are centred on the importance of movement.

Dean shared his thoughts, “This campaign uses movement as a metaphor for overcoming life’s challenges, whether in the scorching heat or the freezing cold.

Each film explores the resilience needed to push through harsh climates — symbolic of the broader challenges we all face — while showcasing how the Salomon XT-6 enables effortless, confident strides. This powerful narrative highlights that movement is key to victory no matter the obstacles.”

Samantha Farrance, FORM EP, “Partnering with Gauchoworld, we brought Salomon’s Movers Win campaign to life, celebrating the relentless pursuit of movement. Shot in striking monochrome on 35mm film, the visuals transition into vibrant colour using thermal cameras to capture dynamic energy. Filmed on an infinite moving conveyor, the campaign embodies the unstoppable nature of progress and motion.”