Sally Beauty Holdings Appoints Tombras as Media Agency of Record

Independent advertising agency Tombras announced today that it has been selected as the US Media Agency of Record (AOR) for the leader in professional hair colour, Sally Beauty Holdings.

The scope of the partnership, which begins effective immediately, includes leveraging Sally Beauty’s depth of expertise to engage new and existing consumers while utilising Tombras’ proprietary method of Connecting Data + Creativity for Business Results.®

In addition to supporting Sally Beauty’s consumer business which supports at-home beauty enthusiasts across the colour, care, and nail categories, Tombras will also help on the B2B side with Beauty Systems Group (BSG), a network of stores and outside sales consultants, which sell exclusively to licensed beauty professionals. Tombras is tasked with targeting the professional stylist audience for the Cosmo Prof brand.

Alvin Hill, group vice president, digital & E-commerce for Sally Beauty Holdings said, “We are excited to have a strategic agency partnership with Tombras. A key to our continued growth is insight driven decision making as we stay nimble to provide an exceptional experience for our customers. Tombras provides us that agility as well as the focus on collaboration to enable the execution of our growth strategy.”

The win is a great complement to Tombras’ client roster as the agency expands beyond fitness and fashion into the beauty space. Other Media AOR clients on the agency’s roster include Orangetheory Fitness, fast fashion brand Altar’d State, RE/MAX, PODS, and FreshDirect.

Dooley Tombras, president at Tombras said, “The Sally Beauty Holdings team is made up of brilliant marketers with ambitious goals, which is exactly the kind of partnership we thrive in. What’s so compelling for us is the opportunity to blend our deep retail and CPG experience into an iconic beauty brand, including the depth of our approach to data + creativity. Sally Beauty Holdings has everything we need to deliver incredible business results, and we’re looking forward to setting an inspirational bar for this category.”