Saatchi & Saatchi Partners with Anne-Marie as Part of Sustained Pledge to Support British Talent

Saatchi & Saatchi will welcome British singer songwriter Anne-Marie to its iconic pub, The Pregnant Man on Chancery Lane on 27th September, for the autumn edition of NCS Music.

To mark one year of NCS Music, the series the company launched to spotlight incredible musical talent to the creative community, Saatchi & Saatchi welcomes Anne-Marie as a special series guest, alongside DJ Welshy in partnership with Wake The Town. 

While the initiative has historically focused on finding, nurturing and sustainably showcasing emerging talent to an audience of agents, brands, directors and commissioners, September’s event recognises that even traditionally successful artists rely on the advertising industry for commercial projects. In a move intended to spotlight the integral role ads play in most artists income model, the event will serve as a rallying cry to the industry to support British music talent.

Jess Ringshall, chief production officer, Saatchi & Saatchis says, “Advertising has a vital role to play in ensuring the success and pipeline of British music artists, both at home and globally. With streaming royalties offering limited commercial value, even household name artists look to commercials as a key source of income - and that’s why it’s never been more important for us, the advertising industry, to support British artists. We have an integral role to play in ensuring a sustainable future for British creativity in music.” 

Founded in September 2022, NCS Music builds on Saatchi & Saatchi’s 33-year-old New Creators’ Showcase, shown at Cannes International Festival of Creativity and the UK Creative FEstival in Margate, which gives emerging visual creators the opportunity to spotlight their work, and - new for 2023 - have the opportunity to bid for at least one piece of Saatchi & Saatchi production, as a part of a new mentoring scheme launched this year for the showcase.

In its debut year, NCS Music has platformed talent such as Ruti, Izzy Bizu, Brooke Coomb and Joy Anonymous, putting them in front of the very people who make decisions on who gets hired for ads. 

NCS Music with Anne-Marie is free to attend, but spaces are extremely limited. RSVP to register your interest here.