Saatchi & Saatchi NY Redefines Miller Time

MillerCoors unveiled a new series of comedic commercials for Miller Lite at the MillerCoors national wholesalers convention this past month.  Created by Saatchi & Saatchi New York, the spots focus on the recurring “Miller Time” theme, and feature affable American celebrities, including The Hangover star Ken Jeong, UFC legend Chuck Lidell and Roots’ drummer Questlove. 

 

 

 

 

All three of the spots showcase what Miller Time would be like if one of your friends was Lidell, Questlove or Jeong.  The work has garnered positive press coverage in Ad Age and elsewhere, including a recent Adweek feature on the creative process behind the work entitled “Miller Lite Gives You Friends with Benefits.”  It also was featured on AdForum.com this week as one of its global “Top Ads.” 

 

Credits

 

Chief Creative Officer: Conway Williamson

Executive Creative Director: Keith Scott

Executive Creative Director: Paul Johnson

Copywriter: Paul Johnson

Art Director: Keith Scott

Executive Producer: Bruce Andreini

Music Producer: Ryan Fitch

 

EVP/Managing Director: John Dunleavy

Account Director: Connor Bryant

 

Production Company: Pony Show

Director: Peter Berg

Director of Photography: John Schwartzman

Executive Producer: Susan Kirson / Jeffrey Frankel

Line Producer: Fern Martin / Helga Gruber

 

Editorial Company: Arcade Edit

Editor: Paul Martinez and Greg Scruton

Executive Producer: Nicole Visram and Damian Stevens

Producer: Amburr Farls

Assistant Editor: Trevor Schulte

 

VFX Company: KILT Studios

VFX Supervisor Andy Mac

Flame Artists Andy Mac and Dave Sarbell

Executive Producer Matthew McManus

 

Music Company: Butter / Licensed

Colorist: Tim Masick at Company 3

Audio Mixer: Steve Rosen at Sonic Union

 

Motion Graphics: Buck

ECD: Orion Tait

Executive Producer: Anne Skopas

ACD: Ben Langsfeld

Producer: Kevin Hall

Editor: Ryan Hensley

CG Supervisor: Ryan O’Phelan, Kathy Siegel

Compositors: Thomas Panayiotou, Ryan O’Phelan

Colorist: Seth Ricart

 

Production Co/Tabletop: MJZ

Director: Irv Blitz

Executive Producer: Emma Wilcockson

Line Producer: Patrick Malloy