Saatchi & Saatchi Deepens Marriott International Relationship with New EMEA Remit

Saatchi & Saatchi has expanded its relationship with Marriott International with a new charge as creative and strategic performance lead for its Europe, Middle East & Africa (EMEA) portfolio. 

Saatchi & Saatchi will support Marriott as it looks to position its portfolio of 30 brands across 1,000 hotels and resorts in EMEA, as a choice travel partner to would-be travellers, through insight-led, high-performance creative.             

The win further deepens Marriott’s relationship with Publicis Groupe UK, which began with the appointment of dedicated Power of One agency M1M (Marriott One Media) in 2018. 

Saatchi & Saatchi work closely with M1M and Digitas to deliver on the creative and strategic remit in 16 markets across EMEA, including the UK. The digital-first campaign will address several objectives for Marriott across the customer journey, with a key focus on performance marketing; ranging from awareness and demand generation, through to consideration and conversion.   

Chris Kay, CEO Saatchi & Saatchi said: “We instantly hit it off with the Marriott EMEA team and really enjoyed the way they ran their selection process, which felt highly collaborative and modern. We’re looking forward to coming together as two teams built with creativity and partnership at their core, as we help them to deliver their mission across the region.”

Christina Purnell, senior director, performance marketing, Marriott International EMEA, said: “The world of travel is accelerating out of two years of pandemic restrictions and we are seeing an incredible shift in traveller’s desires and expectations. It’s exciting to see how the alchemy of creativity and data is going to turbo charge Marriott’s ability to inspire and connect with travellers.”