Saatchi NY Office Gets Trashed in New Music Video for Big Data's 'Clean'

Saatchi & Saatchi NY recently remodeled its office and found the most resourceful way to tear it down. The agency invited pop electronic artist Big Data free rein for a quick demolition via an eccentric video shoot for their song “Clean (feat. Jamie Lidell).” The result is a collaboration that ended up producing a fun visual ushering in a new era for Saatchi’s office space. 

The video starts off at the beginning of a seemingly normal workday at a corporate office…with a sinister twist. The viewer soon comes to see that things run a little differently at “Big Data Corporate Headquarters” where a typical workday encourages a bloody, murderous battle-royale between its employees until they clock out at 5pm.