Royal Bank of Canada Makes Things Happen in Latest Spots from Steam Films
Stuart McIntyre has directed four new ads for Royal Bank of Canada (RBC). The ads focus on real, individual stories showing how the RBC has helped to make 'someday' become a reality for its customers.
The films are funny, emotional, honest and inspirational. McIntyre's realisation of the films portrays a state of mind as much as the bones of each story.
The four films were Shot in Toronto and India over 8 days.
In one film, a man is facilitated by RBC to leave his corporate job to follow his dream of being an Artisan brewer.
In another, an Athlete’s training is funded so she can realise her Olympic dream.
For the third ad, an Indian girl born and brought up in Canada is able to discover her roots on a dream gap year trip.
