Rooster's Paul Proulx, DDB and Dairy Farmers of Canada Raise a Glass to the Milk Glass

DDB and The Dairy Farmers of Canada are raising a glass as they celebrate The Milk Glass in this tongue-in-cheek campaign to raise awareness for The Dairy Farmers of Canada’s website.

The Milk Glass takes an incredibly popular idea – the glass – and refines it even further. The spots ask us to reimagine the future of milk drinking, so you can take your milk drinking to a “whole new level” with a glass specially designed to pour milk into, and to drink out of.

Paul Proulx was the editor. The spots were directed by Steam Film’s Matt Atkinson.