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RocketMill Moves to Being an Employee-Owned Company



Announcement comes eleven years after the company initially launched

RocketMill Moves to Being an Employee-Owned Company

RocketMill, one of the UK’s fastest growing performance marketing agencies, has today announced it has become an employee-owned company, eleven years after it initially launched.

Founded by chief executive officer, Sam Garrity and chief revenue officer, Ben Garrity, the agency was originally set up to help small businesses win online through Paid Search and has now evolved to serve well-known brands with capabilities in Paid Media, UX, Analytics, SEO, Creative and Strategy.

Over the years, the agency has received weekly unsolicited interest for purchase from networks, large independents and private equity companies – which prompted the decision to pursue an employee-owned option.

RocketMill considered whether any of these offers could be a cultural fit for the agency; whether their strategies worked; whether a sell would create opportunity for their employees and clients; and whether the offer was financially fair before embarking on the decision-making process.

”We never wanted to sell RocketMill,” said Sam. ”We never started a sale process, however one unsolicited offer met the mark on every level – but there was one problem. Only two of us, Ben and I, would be the winners. It left us feeling there must be a better option.”

He continued, “The employee-ownership model means we all win – our staff will directly benefit from their endeavour via equity, profit share, tax free bonus and knowing that the agency must be run for their benefit, and our clients will benefit from us attracting and retaining the best industry talent to drive their business value.”

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RocketMill, Sun, 02 Jan 2022 12:09:27 GMT