RocketMill Appoints of Sean Goodchild as Head of Media Services

RocketMill, the UK’s largest employee-owned agency, has appointed Sean Goodchild as head of media services, supporting ambitious growth targets as it continues to expand within the UK. Working closely with Rhys Jackson, chief technology innovation officer, Sean’s primary focus will be on the continued expansion of the agency’s technology offering - using his experience and expertise to drive simplification, automation and innovation across their burgeoning portfolio.

With extensive knowledge of in-channel delivery, programming and technical capabilities, Sean joins RocketMill from performance marketing agency, Merkle, where he led a team delivering media solutions for clients such as Sky, Emirates and Now TV. His work for Now TV received industry recognition from the DMA awards in 2020 in the category ‘Best Use of Marketing Automation’.

Alongside Rhys, the team will build proprietary technology to create and maintain competitive advantage, continuously add value and  solve some of the toughest challenges faced by brands today, such as cookie less attribution and media mix optimisation.

“It’s an incredibly exciting time to be joining RocketMill as they look to take their Total Performance offering to the next level,” said Sean. “The team is already driving incredible results and, by creating smarter end-to-end solutions, they can invest even more time in client strategy and transformation.”

Rhys commented “With his track record of building new platforms, managing change on legacy platforms and automating data in previous roles, Sean brings exceptional technical expertise to our team and I am looking forward to working with him on our overall platform vision to drive value for clients, and in our internal ways of working.”