RocketMill Appointed as Orveon’s Partner for Media Planning, Buying and Performance

RocketMill, an employee-owned, full-service digital marketing agency, has been named as media partner by beauty group, Orveon.

Established in 2021, Orveon is a standalone collective of prestige beauty brands, bareMinerals, BUXOM and Laura Mercier. The scope includes strategy, planning and buying, digital channels, data, social media, and digital asset design and production to accelerate growth in the UK market through the brand’s newly established direct-to-consumer websites for Laura Mercier and bareMinerals.

RocketMill’s strategy will focus on creating a seamless mix of creative, influencer and media campaigns, working alongside Orveon’s existing influencer marketing agency, SEEN, to launch the brand’s global relationship with TikTok, supporting Orveon’s ambition of creating positive change within the beauty industry.

“As we develop towards our goal of becoming a sustainable face care expert, RocketMill’s depth of media knowledge, strategic thinking, and executional expertise makes them the perfect partner to establish the stable of Orveon brands online in the UK,” Claire Wilson, eBusiness director UK&I | bareMinerals & Laura Mercier at Orveon Global said.

Amy Gaskell, senior account director at RocketMill added: “We’re delighted to be starting our partnership with Orveon at such an exciting part of their growth journey. Beginning with the launch of Laura Mercier’s Real Flawless Foundation, we’re looking forward to using high-impact media buys alongside tailored creative to define the brand’s differentiated position in the market and drive growth.”