Rocket Teases Emotional American Homecoming at the Super Bowl

Rocket Companies, the Detroit-based fintech platform has released a teaser for its upcoming Super Bowl spot. This 15-second preview provides a glimpse of the emotionally impactful full-length ad set to debut during the big game on February 9th.

The ad has been created by indie agency MIRIMAR, and produced by Biscuit Filmworks, led by director Matthew Dillon Cohen.

Rocket's message for Super Bowl LIX is simple yet powerful: they are bringing everyday Americans home. The ad is reported to be a complete departure from Rocket’s past Super Bowl ad spots, highlighting how homeownership unites the nation, fostering pride and belonging while underscoring this mission without the need for celebrities or gimmicks.