‘Rock Royalty’ Tigerlily Taylor Fronts Yardley Campaign

Iconic British floral fragrance brand Yardley London have launched The Collection by Yardley, with a directional campaign fronted by Tigerlily Taylor, model, artist and daughter of global rock star and Queen drummer Roger Taylor.

The ‘one to watch’ style icon stars in new attitude-fuelled glam film to reveal Yardley London’s new jewel-inspired fragrance collection for the modern millennial exclusively shot by world-famous photographer Rankin.

Rankin comments on the campaign: "I loved this shoot and the concept, which was conceived by The Full Service. Tigerlily embodied all of the different characters with such an amazing attitude. The whole thing was collaborative, creative and visually fresh. Everything you’d want in a project."

Yardley has a rich style heritage and is now about to embark on an exciting major brand reinvention as it gears up to celebrate its 250 years in 2020. As an offspring of the ‘rock aristocracy', Tigerlily is part of the new style establishment, helping to bring Yardley’s heritage bang up to date. 

At the start of this glittering era, the edgy video reveals the new five exquisite floral fragrance collection, which has been inspired by the beauty, opulence and glamour of jewels: Poppy Diamond, Rosie Ruby, Lilac Amethyst, Daisy Sapphire and Flora Jade.

The Collection by Yardley London is available exclusively from Boots stores and online at www.yardleylondon.co.uk. RRP is £25.00 for 50ml.