Mon, 28 Nov 2022 15:51:22 GMT
Rankin Creative is the latest agency to join the rapidly growing Studiospace, a platform which connects independent creatives with major brands.
The deal means that the creative agency, founded three years ago by Rankin, photographer for Hollywood A-listers, supermodels and royalty, can be contacted directly by brands via the matchmaking platform Studiospace.
Rankin Creative has created eye-catching marketing and brand campaigns for companies including Rolls-Royce Motor Cars, LEGO, Samsonite, EY, Mercedes-AMG, Unilever and the NHS.
Studiospace CEO Pete Sayburn says signing Rankin Creative will strengthen his plans to disrupt the way marketing companies are hired.
“For a business still in its first 12 months of trading, this is a major win, but it is also an illustration of the remarkable talent we have on the platform,” said Sayburn.
"We met Rankin just a few weeks ago at the UK Independent Agency Conference and could see an immediate opportunity to work together.
“We have a growing roster of hot, independent talent which we can hook up with major brands, and Rankin Creative fits in perfectly with our ethos.”
Three years ago, the photographer and director Rankin, better known for photographing The Queen, Kate Moss and Bowie, turned his focus on to the brand world, opening his own eponymous creative agency.
Its approach uniquely combines an understanding of purpose and audience, with a robust commercial and strategic approach to making crafted work.
“We have a massive ambition for the agency and with the Studiospace concept we were impressed with how easy it would be to make deals,” said Rankin.
“As a creative business, we want to spend as much time as possible actually doing the work. This can be made possible by cutting out the admin and lengthy negotiations.”
“Studiospace is perfect for our business, it allows deals to happen, so this collaboration seemed like a no-brainer to us,” added Richard Pinder, CEO of Rankin Creative.
Since launching in January this year, Studiospace has signed up over 150 independent agencies and connects them with major brands including Aviva, Jaguar Land Rover, Gala Games and AXA.
Senior and chief marketing officers (CMOs) use Studiospace to post briefs and criteria for new projects. The platform then matches them to relevant suppliers, based on their choices.
Crucially, the company also provides standard contracts and terms of conditions, as well as handling payments, removing the administrative issues which often prevent small companies from working with bigger brands.
The London-based company’s 150 independent agencies are spread across 12 countries and 36 cities. They have all been recruited since Studiospace launched in January this year.view more - Hires, Wins & Business