ROAST Showcases Why Bitstamp are ‘Proudly Boring’

Bitstamp, the world’s longest-running crypto exchange, has launched a bold new advertising campaign – showcasing their pride at being ‘proudly boring since 2011’.

Launching in Portugal, before being rolled out across other territories, the new integrated campaign features three playful videos, with complementary digital display and podcast ads. These contrast the widespread perception of the crypto industry as chaotic with the unwavering stability of Bitstamp. The aim is to make the choice of crypto exchange easy for customers. 

Each light-hearted 30 second story brings to life Bitstamp’s heritage as the longest-running crypto exchange, emphasising its focus on ‘reliability, simplicity and safety’ – an approach that’s ensured it has stayed boringly consistent since 2011.

Set around a classic board room table, the first video dramatises reliability. The Bitstamp representative explained, “We’re not the trendy new kids on the block. Bitstamp crypto exchange has been around since Bitcoin was worth just $4. And do you know why? Because we’re boring. Rock-solid boring.”

The second video brings to life just how easy it is to buy and sell crypto with Bitstamp. Set in a traditional wood panelled office, the same representative asks: “Who here thinks crypto can be a maze?”. He then added, “Not with our crypto exchange. We make the process of buying crypto as boring as possible…because boring means simple”.

A final third video opens with the executive now sat behind a big wooden desk. He said, “Boring means secure. Boring means you can sleep soundly at night.” He then pulls an eye mask over his face and leans back to rest.

The campaign includes podcast advertising, including sponsorship of The Economist’s The Intelligence podcast. These emphasise how ‘boring is Bitstamp at its best’ – with six consecutive double A ratings and thirty percent of staff dedicated to keeping investments secure.

The creative concept for the new campaign was developed by in-house creative at Bitstamp. The films were produced by British production company The Vigilante Group and directed by Kristian Young. Media strategy, planning and buying was orchestrated by Roast. The Podcast ads were written by Chris Lonie, and produced by Rorschach Ltd.

Jean-Baptiste Graftieaux, global CEO of Bitstamp, said, “Our new advertising campaign conveys the message that Bitstamp has been proudly boring since 2011, although the ads themselves are bold and playful. The campaign turns the traditional idea of boring on its head, showing that in the volatile world of crypto, a boring crypto exchange is what investors need. It celebrates the pride we take in our steadfast reliability, simplicity, and regulatory compliance focus, in an industry often overwhelmed by complexity and hype.”

“We hope to reinforce our hard-earned reputation as the trusted crypto exchange for customers who value doing things the right way.”

“Since our founding in 2011, our guiding mission has been to make crypto more accessible to everyone, whether new or experienced, whilst providing a world class service to our many institutional clients.”

Aysenur Yukselal Aji, vice president, marketing at Bitstamp explained, “Choosing the right media partner is always crucial to the success of a campaign. ROAST were appointed because of their audience-first approach to media strategy and planning. They work meticulously; driving efficiencies, as well as a quick turn round.”