ROAST Names Haider Ali as Head of Organic Performance

Leading independent agency ROAST have announced that Haider Ali has been appointed as head of organic performance, following over nine years at the company.

He will be replacing Harry Sumner in the role, which will see Haider spearhead department innovation, as well as strive to consistently improve organic performance for ROAST’s clients. Haider will report into John Barham, managing partner, performance at ROAST.

Haider began his career at ROAST as an SEO apprentice back in 2015. The promotion is another example of ROAST’s consistent dedication of nurturing talent from within, following on from George Stolton’s promotion to head of biddable earlier this year.

Haider’s career has since seen him lead and execute high performing campaigns, for many of his clients, such as Experian, AVEVA and The London Stock Exchange.

John said, “We all know every agency is only as strong as its talent. And when you truly spot a talent, such as Haider, you nurture it. I’m so thrilled to have been able to see him develop into the incredible Organic Performance specialist he is today.”

Haider continued, “The industry has changed vastly within the past year, with only more disruptions imminent. I’m excited to face these challenges alongside the ROAST Organic Performance team, identifying opportunities that will allow our clients to continue to win in search and generate ROAST.”

The promotion comes at a time of growth for ROAST, as the agency continues to expand its capabilities into integrated media, as well as a management reshuffle, which was announced last month. The agency celebrates it’s 10-year anniversary next February.

ROAST’s clients include Rightmove, Experian and LEON.