RKCR/Y&R Gets Arty for Stylish New M&S Autumn & Winter Campaign

For autumn 2015, M&S introduces ‘The Art of’ - a new campaign across TV, print and digital platforms designed to put a spotlight on the unique quality and style of M&S products.

The ‘Art of’, created by RKCR/Y&R, uses a stylish and cutting edge format to celebrate the craftsmanship and fashion credentials across M&S’ women’s, men’s and kids’ clothing. The campaign launches in the UK tonight (2nd September 2015) at 7pm and elements will be used across 50 international markets.