RKCR/Y&R Dresses Marble Statues for Traid

RKCR/Y&R  has produced a campaign for Traid UK, the charity clothes store, to promote its vintage range. 

The ads, by RKCR/Y&R, feature classical marble statues dressed in vintage second hand clothes with the campaign line “Classic Vintage Clothing.”  The work comprises of national press, outdoor and in-store activity across all its stores. 

Traid aims to protect the environment by diverting clothes from landfills and raises funds for overseas development projects. 

 

 

Credits

Creative Director:  Mark Roalfe
Copywriter:  Algy Sharman / Al Brown
Art Director:  Algy Sharman / Al Brown
Photographer: Leo Caillard
Art Buyer:  Lisa Dickinson
Typographer:  Lee Aldridge
Retoucher:  Lee Aldridge / Charlie White
Print production:  Scott Ketcher
Client:  Leigh McAlea