RKCR/Y&R and M&S Throw Out Some Flower Power This Mother's Day

Marks & Spencer has launched a new TV ad packed with beautiful roses, orchids and ranunculus for Mother’s Day.

The TV ad, created by Rainey Kelly Campbell Roalfe/Y&R, showcases stunning, expertly chosen, top quality fresh flowers at M&S this Mother’s Day on Sunday, March 15th.

The ad is the latest iteration of the M&S “Adventures In” campaign and is shot in the campaign’s distinctive style. The spot launches on national TV on Tuesday, March 10th.

Nathan Ansell, Head of Brand and Marketing: Food, Plan A, M&S Energy, said: “We’re really excited to take the Adventures campaign to the next level by showcasing our beautiful bouquets for the first time on TV this Mother’s Day. The stunning creative really highlights the quality of our flowers and we’re confident of record breaking sales as a result.”