Ritter Sport’s Don Schoko the Sloth Encourages You to ‘Start Your Love Affair with the Square'

Juice and director Michal Misinski Deliver Character Animation and VFX for Ritter Sport’s Campaign

This is the Director’s Cut.

Juice, a full-service studio specializing in visual effects, design, and audio, delivered comprehensive animation and post production services for Ritter Sport’s latest campaign, “Start Your Love Affair with the Square.” 

The project, directed by Michał Misiński—a member of Juice’s in-house roster of directors—was a collaborative effort involving creative agency Kreuzbergkind and production company Analog Digital. At the heart of the campaign is Don Schoko, a character brought to life with Juice’s expertise in VFX and CG animation, embodying Ritter Sport’s signature playful spirit.

“Our objective was to integrate high-quality visual elements into a cohesive narrative,” said head of CG Jakub Wrzalik. “Crafting every CG element—from Don’s expressive eyes to his moves and that styled fur—we combined character animation, and polished VFX to ensure the final piece resonates with audiences and underscores the campaign’s core message.”