Rightmove Encourages You to Believe In Making Your Move

Rightmove, the UK’s largest property website, is launching a national marketing campaign this autumn, including a new OOH creative and an updated TVC for high-profile TV slots.  

The campaign has been developed with the brand’s lead creative agency Neverland and builds on Rightmove’s recent announcement as the headline sponsor of The Voice UK. The new series launches on Saturday 31st August at 8pm on ITV1, ITVX and STV. 

The autumn campaign activity will kick off with an updated version of the brand’s ‘Dunk’ TV ad which first ran in 2023 to launch the new ‘Believe It’ brand platform.

The updated version of the film will launch across several high-profile slots including Channel 4’s coverage of the 2024 Paralympics, launching today until the 8th of September and will be running across major channels as well as VOD and BVOD.   

The OOH component of the campaign will launch on the 9th of September and run through to early November. The new creative features a diverse range of home searches, from a seven-bedroom thatched cottage nestled in the woods to a townhouse on Baker Street with room to think.  

Rightmove’s chief marketing officer, Matt Bushby, commented, “At Rightmove, we're committed to giving everyone the belief that they can make their move this autumn. This campaign allows us to showcase the diversity of homes on our platform across the UK—from the fantastical to the familiar. We're not just telling stories about homes, we're showing that Rightmove is the place to go where everyone can find the home for them.”

Joint ECD at Neverland, Rich McGrann, said, “We started with the mantra of “Tell me you’re looking for a home, without telling me you’re looking for a home.” Or in this case, even showing a home.”

Media for this campaign has been planned and bought by global media agency Wavemaker UK who were appointed by Rightmove at the start of 2024.