Ribena Appoints JWT London as Its Creative Agency

Lucozade Ribena Suntory (LRS) has appointed J. Walter Thompson London to its roster of agencies as its long-term strategic partner for Ribena following a competitive pitch. 

The agency will immediately begin working with the Ribena team to create a new brand positioning that will help broaden the soft drink brand’s appeal.

Hannah Norbury, Ribena Marketing Director said: “We are very excited that JWT will be joining us on the next phase in the history of this great brand. As well as showing some strong strategic thinking, the pitch team demonstrated a deep understanding of the brand’s rich history, its wonderful personality and the great opportunities that lie ahead.”

James Whitehead, J. Walter Thompson London Executive Partner said: “Ribena is such an important brand with so much opportunity, so we are all thrilled to be chosen for this partnership. We can't wait to get started!"

John Cherry, Creative Director at J. Walter Thompson London added:” Quite simply Ribena is great. It holds a special place in the hearts of the British public. To get the opportunity to move it forward and make it even more loved is truly fantastic.” Cherry was the Creative Director throughout the pitch process.