Reynald Gresset Helms Cinematic Spot for a French Logistics Company
Geodis, the leading international logistics company, is unveiling its new positioning and brand line with a film created by VMLY&R France and directed by Reynald Greysset (laPac), delivering 20 years of the rise of a startup, in one continuous blow.
Starting from a suburban garage, and building up to the tallest of skyscrapers, the company's growth is helped seamlessly at every step with logistics provided by Geodis.
The campaign shows a strategic evolution for Geodis, from being a logistics company to becoming a growth partner for its clients. Behind every great success, there is great logistics. Geodis is always there to help clients overcome obstacles and problems, so they always ‘Keep Rising’.
Dimitri Guerassimov, France CCO at VMLY&R said: “This is an important step forward for Geodis. This is not about showcasing their impressive logistics capacities, but about showing that they understand and care about their clients' business, life and struggles. It will allow the brand to create a deeper connection, on an emotional level, with its audience.”
BRAND LEAD: Michael ZUCHOLD, Céline THONNIER, Bruno DELFILS
AGENCY LEAD: Clarisse DUCHEMIN, Franck SAELENS, Lilia TAIUPOVA, Emmanuelle STIEGLER
CCO: Dimitri GUERASSIMOV
CREATIVE: Adrien DELHAY, Fanny MAIGROT, Adrien DELHAY, Fanny MAIGROT
AGENCY PRODUCER: Valérie MONTIEL
DIRECTOR: Reynald GRESSET
PRODUCTION COMPANY: LA PAC
Dop: Matias Boucard
EXECUTIVE PRODUCERS: Louis SAINT-CALBRE, Jerome DENIS
Production Design: MARKETA KORINKOVA
POST-PRODUCER: Laurence LELONG
POST-PRODUCTION: LA PAC
SOUND PRODUCER: Raphael FRUCHARD
SOUND PRODUCTION: THE
Editor: Graham Chisholm
Grade: Wade Oblum
Category: Business Services , Logistics
Genre: People , Storytelling