Revolut Takes over Much Anticipated Manchester City Women’s Game at Etihad Stadium with Seed

Revolut has tasked Seed (Amplify’s dedicated youth marketing agency for clients including Levi’s, New Balance and Lululemon) with amplifying the brand’s status as official global partner of the Manchester City Women’s Football Club.

Seed is supporting Revolut in its brand takeover of the highly anticipated Manchester City Women versus Chelsea FC Women’s game on Sunday 23rd March at the Etihad Stadium. The activation includes a high-energy halftime show and a fan engagement programme running outside the stadium on game day.

The halftime show, which will be captured and broadcast across the stadium, will feature the world’s largest Revolut card. One lucky fan will be revealed on the big screen and awarded a selection of special prizes, including an exclusive training session, a signed shirt and £1,000.

The fan engagement programme entails brand ambassadors sparking excitement around the game and encouraging Revolut sign-ups through cards preloaded with £20. Fans will also receive Revolut-branded Man City scratch cards that could put them in the mix for winning exclusive prizes such as tickets to a future Man City Women’s game.

This latest collaboration between Revolut and Seed comes hot on the heels of the agency’s January activation around the brand’s sponsorship of the National Basketball Association (NBA) tournament in Paris. The campaign leaned into basketball culture with a game that encouraged fans to shoot their best shot in return for unlocking NBA-themed prizes.

Deborah Wajsbrot, head of growth - strategic partnerships and sponsorships at Revolut, said, “Our partnership with Manchester City Women is about creating more opportunities to grow women’s football in Manchester and beyond. The fans are at the heart of the game, and our takeover at the Etihad Stadium, in collaboration with Seed, celebrates their passion by offering once-in-a-lifetime prizes and creating excitement throughout the stadium.”

Seed’s client services director, Sarah Porter, added, “We’re all about creating opportunities for fans to engage with the brand in meaningful ways. Our work with Revolut, from the NBA activation to the Etihad Stadium event, allows us to bring something special to the fans - whether it's interacting with the brand directly or offering unique, once-in-a-lifetime prizes. It’s about creating those memorable moments that leave a lasting impression."