Revolut Leans into Basketball Culture with NBA Paris Sponsorship

Revolut is amplifying its sponsorship of the National Basketball Association (NBA) tournament in Paris with stand-out experiences that lean into basketball culture whilst rewarding Revolut members with exclusive gifts. The campaign was developed, designed and produced by youth marketing agency Seed, part of the Amplify collective. 

The experiences launch on 22nd January at the NBA House at the Carreau du Temple, a ticketed fan zone where NBA fans can access exclusive partnership experiences and merch pop-ups, before extending to the main tournament at the Accor Arena stadium between 23rd January until 25th January. 

The central activation, called ‘Change your Game’, encourages fans to shoot their best shot in return for unlocking NBA-themed prizes. Taking place in the concourse during pre-game and half-time sessions, fans get 15-seconds on the clock (with a sneaky extra five-seconds for Revolut members) in which each person is challenged to sink three hoops. The more consecutive hoops they sink, the bigger the prize. 

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Alongside this main experience is a gameball machine, filled with ultimate fan rewards reserved exclusively for existing Revolut members. Prizes include tickets to NBA games and on-court photo opportunities with NBA legends. 

The activation was designed to introduce Revolut’s premium design aesthetic into the basketball world, resulting in a polished interpretation of an arcade complete with shot clocks and a free throw line. Using sleek materials, a sophisticated dark colour palette, a subtle hint of Revolut blue in the lighting and clean layouts, the installation evokes a sense of ‘beyond’, while its minimalist style and monochromatic colours feed the Parisian appetite for stylish branded pop-ups.

The ‘Change your Game’ and ‘Gameball Machine’ experiences are designed to connect Revolut members and basketball fans with the NBA through premium access and engaging promotions. The campaign also aims to drive conversion of new customers and engage existing customers while supercharging Revolut’s presence in the region. 

This campaign is Seed’s second collaboration with Revolut, having worked with the brand in Summer 2024 to create its first-ever festival activation at Sziget Festival in Budapest. 

Deborah Wajsbrot, head of partnerships at Revolut, explained, “We partnered with Seed to bring basketball culture to life in a way that feels both premium and playful, perfectly reflecting Revolut’s commitment to delivering exceptional experiences. These activations go beyond traditional branding, offering fans and Revolut customers a memorable NBA experience. From rewarding loyal Revolut members with prizes to introducing exclusive experiences, games and meet-and-greets with NBA legends, this campaign is all about creating meaningful connections and showcasing how Revolut delivers innovation and value both on and off the court.”

Seed’s head of production, Chloe Mayhew, added, “Our partnership with Revolut gives targeted audiences engaging and tactile interactions with a brand that lives primarily in the digital space. By weaving fun rewards into these physical activations, we’re helping Revolut connect with its European customers in a memorable way while building its profile as the world’s first truly global bank.”