Revlon has appointed REBORN as its new creative agency. With exciting new products launching
next year, the agency will be working closely with the Revlon marketing
teams to deliver work for the brand throughout the Australian and NZ
markets. REBORN picks up the account from GPY&R.
Revlon has
been a market leader in the Beauty category since 1932 and there is a
real appetite within the business to continue to grow their leadership
within this space - as demonstrated by the recent acquisitions of
Elizabeth Arden and Cutex. In addition to the hero Revlon brand, REBORN
will also be working across other brands within the group including
Mitchum and Colorsilk.
Says Kaitlin Rady, marketing director,
Revlon Australasia: "Working with REBORN in a smaller capacity over the
last year gave us an insight into their strategic thinking and creative
ability. This, along with the fact they are a digital first agency with a
strong understanding of the beauty space, made them a natural choice."
Says
Sabir Samtani, founding partner, REBORN: "Revlon is growing
exponentially with ambitious plans to take the business forward, both
locally and globally. Australia is considered a key market for Revlon
and has been a high performer for the business over a number of years.
The opportunity for us to be part of this journey with them is an
exciting one for REBORN. We have a great track record in Beauty, and are
thrilled to be working with Revlon in a greater capacity for 2017 and
beyond."