The NSW Health
Hepatitis B & C strategy 2014-2020 is aiming to prevent new
infections and improve the health of people living with Hepatitis B and
C.
REBORN has developed two strategic
approaches and launched an integrated campaign to coincide with
Hepatitis Awareness Week 2016.
The campaign's main goal is to get
people talking about Hepatitis B & C again, raising its profile and
ensuring a suitable level of infamy.
Research suggested that
Hepatitis did not have a place at the table of Australia's health
concerns, With other major health concerns such as Cancer, HIV,
Depression and Diabetes having the majority share of Google searches,
the campaign needed to bring Hepatitis to the forefront of research and
discussion. The campaign aims to change awareness as people don't
consider the virus to be a serious risk.