Revamped AdSchool Gears up for 2021 with Stellar Line-up of Lecturers

AdSchool, Australia’s most respected advertising education resource, returns in 2021 with a comprehensively refreshed range of courses led by a stellar line-up of ad industry leaders providing a combination of in-real-life and online lectures, workshops and mentoring sessions.

Among the many advertising luminaries who will teach and mentor students in 2021 are Christina Aventi, chief strategy officer; Jennifer Rhodes, head of effectiveness and data strategy BMF Australia; Olly Taylor, chief strategy officer, Host/Havas Australia; Pieter-Paul von Weiler, chief strategy officer, AJF GrowthOps Melbourne; Brad Bennett, executive strategy and digital director, Performics Mercerbell; Paul Coles, general manager, BMF Australia; and Mark Green, lead Accenture Interactive ANZ, group CEO and co-founder of The Monkeys and Advertising Council Australia chair.

The full list of AdSchool 2021 lecturers is here.

Following the challenges of 2020 when virtually all AdSchool tuition was moved online for the first time in its more than 26-year history, Advertising Council Australia has used the opportunity to conduct a comprehensive review of AdSchool’s structure, course content and delivery.

As part of this project, ACA tasked steering committees to review each course and took account of a number of suggestions included in the extremely constructive feedback received from students, tutors and guest lecturers regarding the 2020 courses.

The result is a new and improved AdSchool for 2021 delivered both online and in-real-life, including a combination of video lectures from industry leaders, face-to-face mentoring and in-person workshops.

AdSchool provides learning for all levels and career stages, with courses covering account management, strategic planning and experience strategy and design. Designed to be engaging, interactive and thought-provoking, the courses have two main elements, a recorded lecture and a working tutorial session where participants can put theory into action.

- Advanced Account Management

- Advanced Strategic Planning

- Copywriting

- Core Strategic Planning

- Experience Strategy & Design

- Jump Start WA Graduate Program

Two bespoke courses will also be available on request, Art of Persuasion and Art of Visual Persuasion.

In addition, the ACA Foundation Certificate, an entry-level online course that made its debut in 2020, will return in 2021 thanks to a highly popular and successful inaugural year. The Certificate course covers eight essential disciplines and is provided by experts within the industry, with video lectures enabling participants to study at their own pace.

Registrations for all AdSchool 2021 courses are now open. Click here for a complete list of 2021 course dates, course details and application information.