Rethink Breast Cancer and Sid Lee Bust Breast Cancer Myths to Educate Teens
Sid Lee and Rethink Breast Cancer have launched #8008135, a socially-driven breast health campaign developed to educate young adults across the globe about breast health. The campaign was developed based on the results of a US and Canada-wide research study. Together we set out to create a unique way to educate youth in an engaging and interactive format. The #8008135 campaign consists of a first-ever Hotline for teens to get answers, a t-shirt collaboration with H&M, experiential phone booths at Buffer Fest, specialty artwork and a launch video.
