Renault Italy Challenges Viewers to an Off-Road Experience with a Twist
In a new campaign from Publicis Italy, Renault launches the new KADJAR SUV that pledges exciting off-road performances. To demonstrate this to an always connected target audience, Renault has turned to an Amazon purchase with a twist.
The brand has launched The Wild Store: a temporary shop that can only be reached by driving the new Renault KADJAR. This will be the only way to take advantage of a very special online offer.
Inside The Wild Store, a 49’’ smart TV (worth over 1,000€) will be sold at only 10€ - but on one condition: to reach it, people will have to endure an off-road test drive in the new Renault KADJAR.
By clicking on the promotion, users will be redirected to a video experience that will show them how to get the TV.
The campaign is on air from October 17th on amazonwild.renault.it.
Featured Companies: Bedeschi Film
Client: Renault Italy
Advertising, Digital e CRM Manager: Azzurra Lucignani
Advertising Executive: Cinzia Terragno
Agency: Publicis Italy
Global Chief Creative Officer Publicis WW & CCO Publicis Groupe Italy: Bruno Bertelli
Chief Creative Officer Publicis Italia: Cristiana Boccassini
Creative Director: Stefano Battistelli
Digital Creative Director: Massimo Guerci
Art Directors: Massimo Guerci, Dario Citriniti
Copywriters: Stefano Battistelli, Giovanni Coviello, Nicolò Santovincenzo
Digital Art Director: Iacopo Gioffrè
Digital designer: Simona Caldarini
General Manager: Daniela Di Maio
Account Director: Ilaria Lorenzetti
Account Manager: Chiara Marotta
Head of Digital: Pierluigi Roselli
Digital Project Manager: Claudia Gili
Tv Producer: Manuela Fidenzi
Production: Bedeschi Film
Director: Gigi Piola
DOP: Leandro Ferrao
Executive Producer: Federico Salvi
Producer: Giacomo Tabone
Editor Hero Video
Editor: Fabrizio Squeo
Editor Content Strategy: Samuele Schiavo/Fulvio Rossetti
Sound design: Daniele De Virgilio
Sound mix: General Jingles
Category: Automotive , Cars