Renault Italy Challenges Viewers to an Off-Road Experience with a Twist

In a new campaign from Publicis Italy, Renault launches the new KADJAR SUV that pledges exciting off-road performances. To demonstrate this to an always connected target audience, Renault has turned to an Amazon purchase with a twist.

The brand has launched The Wild Store: a temporary shop that can only be reached by driving the new Renault KADJAR. This will be the only way to take advantage of a very special online offer.

Inside The Wild Store, a 49’’ smart TV (worth over 1,000€) will be sold at only 10€ - but on one condition: to reach it, people will have to endure an off-road test drive in the new Renault KADJAR. 

By clicking on the promotion, users will be redirected to a video experience that will show them how to get the TV.

The campaign is on air from October 17th on amazonwild.renault.it.