Renault E-Tech Campaign Reminds Us How Much We Love Electric

Renault has been France's car manufacturer expert in electric vehicles for over a decade. 

With the growth of Renaulution in the past two years, the ecological transition has become more important than ever. 

The diamond brand strengthens its range of electric E-tech vehicles. Last year, the New Renault Megane E-Tech electric vehicle was commercialised and by early 2025, three new electric vehicles will complete this range: Scenic, Renault 5 and Renault 4. E-Tech technology is also used in utility vehicles, Kangoo and Master, to which Traffic will be added this year. 

Driving an electric car is indeed silence and a certain driving comfort, but it is also the pleasure to drive. This pleasure of driving an electric vehicle is what Publicis and Renault chose to highlight in the new E-Tech campaign by reminding their audience how much they've always enjoyed electric cars. 

Enjoy Electric E-tech 

In this campaign, Publicis Conseil decided to call upon our very first automotive experience through an electric circuit.

An incredible setting entirely handmade, from cars to buildings to trees, which gives the film a very realistic atmosphere with a grain supporting the walk down the memory lane of the countryside.  

The campaign presents the full range of 100% electric vehicles, from private vehicles to utilitarian ones, up to concept cars like the 4L or the R5, meeting all the needs of today’s and tomorrow’s customers. 

The film is supported by the legendary band Orchestral Manoeuvres in the Dark with the music Electricity.  

It will be on air in Latin America, Europe, and Asia.