Relevant+ Announces 10X Revenue Surge and Award-Winning Hires in Just 10 Months

Relevant+, the independent culture media group redefining the US Hispanic market, today announced unprecedented growth since its founding less than two years ago. In just 10 months, the company has achieved a 10X revenue increase, expanded its Fortune 500 client roster by 4X, and assembled an award-winning team of multicultural media experts from My Code Media, mitú, Amazon, Remezcla, Meta, and Vice. This momentum underscores Relevant+’s mission to deliver deeply resonant content for gen z and Millennial Hispanic audiences - while closing health and equity gaps in underserved communities.

For years, the US Hispanic market has been among the fastest-growing and most influential consumer segments. Yet, brands have struggled to find high-quality, culturally resonant media channels that effectively engage this audience at scale - until now. Relevant+ has bridged these gaps, delivering innovative, scalable solutions that reach over 33 million unique monthly consumers with culturally attuned content and campaigns.

"Representation is just the beginning. Multicultural consumers, particularly the Hispanic community, are key drivers of brand growth. Yet, traditional media approaches have failed to go beyond optics," said Jonathan Patton, founder and CEO of Relevant+ and a founding team member of My Code, where he served as group VP of national sales and partnerships. "Relevant+ was created t on o be that bridge - where cultural fluency meets innovation, and brands move beyond surface-level representation to forge deep, lasting connections. The next phase of multicultural engagement is about depth - embedding culture into every strategy, not just marketing to it."

Revolutionising Hispanic Youth Media with Cultural Authenticity

With one in four US gen z'ers identifying as Hispanic, young Latino audiences are shaping mainstream culture like never before. Relevant+ is leading this transformation through its In-Culture Youth Publisher Brands Collective, featuring exclusive partnerships with:

Espacio, a social-first entertainment hub for US Latin youth; Tigre Sounds, a Latina-founded platform redefining Latin and global music discovery; Ugly Primo, a driving force in culture and the creative mastermind behind Bad Bunny’s iconic Un Verano Sin Ti album art; and CABRA Sports, the go-to media brand for Latino gen z and millennial sports fans.

A standout collaboration with Ally Financial through Espacio highlights Relevant+’s rapid growth. Collaborating with a client of this calibre in a short time frame since launch is telling just how culturally impactful they are. The 'Savings Bucket to Honor You' series explored the intersection of financial wellness and cultural identity, celebrating the resilience and aspirations of bicultural Hispanic families.

"We're proud to partner with Relevant+ to highlight three incredible Latino artists navigating the intersection of cultural identity and financial wellness," said Erica Hughes, senior director of multicultural marketing at Ally Financial. "Together, we are creating authentic stories that leave a lasting impact, proving that when brands embrace cultural depth, the results are powerful and enduring."

Bridging Hispanic Healthcare Gaps with Culturally Fluent Solutions

The importance of health equity and the need for culturally competent communication has never been more urgent in the healthcare sector. Relevant+ is tackling long-standing disparities by delivering tailored, culturally nuanced healthcare media solutions that meet Hispanic communities where they are. Through strategic collaborations with leading healthcare brands the company is improving health equity by ensuring that critical information is available, accessible, relevant, and actionable.

Innovating the Future: Culture as the Ultimate Differentiator

Looking ahead, Relevant+ is focused on expanding its high-impact media mix, enhancing its first-party data capabilities, leveraging real-time cultural insights, and deepening its youth culture and healthcare footprint through the rest of 2025. With major fortune 500 brand partners across key verticals, Relevant+ continues to redefine what it means to build lasting, culture-driven connections.

This is more than marketing - the cultural influence drives impact, fosters trust and fuels authentic engagement. As media and marketing evolve, Relevant+ ensures that culture isn’t an afterthought - it’s the driving force behind how brands connect, engage, and grow.