rehabstudio Checks into Ace Hotel

Atelier Ace and rehabstudio unveiled today a complete redesign of their digital properties: a new website with separate sites distinctly created for each property around the globe, a new reservation system, a cornucopia of content, and, for the first time, a seamless integration with mobile phones and tablets. Created with rehabstudio, the dynamic new site reflects and supports the brand’s culture, rooted in content and connection.

The site allows more flexibility, visual clarity and engaged storytelling than ever before. While newly presented content is more robust and dynamic, the site's streamlined format and emphasis on scrolling allows visitors the opportunity to easily delve into any content that interests them. The redesign enhances in-page interaction and makes it simple to do things like book a room, purchase exclusive products, read a blog post and connect with the team at Ace. In addition, Atelier Ace and rehabstudio developed a custom booking interface to connect to multiple booking services seamlessly.

“Ace Hotel is driven by curiosity and symbology, syllogism and emotional entropy, and good, strong storytelling,” says Alex Calderwood, co-founder of Ace Hotel. “Our new site aims to reflect the Ace Hotel family - diverse and unpredictable, but reliable in its discernment of the very best in life. Working with rehabstudio on the site has been and continues to be inspiring, and we're thrilled to unveil this new platform.”

“This project has been a true collaboration from day one,” adds Tim Rodgers, Creative Partner, rehabstudio. “Ace Hotel is unique, relevant and genuine—creating properties and services other groups admire. To work them has been a lot of fun. We’ve created a digital platform that gives the team creative freedom to tell the Ace story.”

Ace Hotel’s digital presence has always been a portal for connection -- for new visitors, guests, friends and family to reflect back what inspires them, just as they unveil their findings and discoveries with Ace. The site will continue to be updated and advanced over time, as the creative team behind Ace utilizes the newfound nimbleness of this platform to manifest ideas, content and projects.