Recent Campaign Results Reveal Effectiveness of Dynamic DOOH

Dynamic advertising is no longer just an exciting new idea; it's become a crucial part of the marketing strategies of brands and an essential OOH tool for creative agencies. It's all about getting people's attention in just the right place by using ads that really speak to them.

The results of our recent campaign with a popular fast food chain showed just how much better Dynamic Creative Optimisation (DCO) is than traditional OOH ads. The report displayed a whopping 72% boost in people visiting stores - a 44% uplift compared to non-Dynamic ads. 

So, what powers the success of Dynamic? The majority of visits come from those who don’t live or work in the immediate area. So, using signposting store locations takes some of the effort out of visiting for the consumer. 

Dynamic DOOH doesn’t just work for big-name companies and fast food chains. The beauty of this type of OOH is that it takes the biggest thing that OOH has to offer - its ability to attract people while they are out and about, at targeted locations, and uses that to strengthen the connection with the public. This simple element can work for any company, anywhere - you just need the right data and some creativity behind you.

What's Next in DOOH

At the OOH: The Year Ahead 2024 event held at the beginning of the year by GroupM, they revealed that Dynamic campaigns grew by 53% from 2022 to 2023. We anticipate that this will just continue to grow. 

Dynamic OOH screens are a powerful tool for drawing people in with engaging content. They offer endless creative possibilities and have already proven their worth. They're not just changing the game; they're redefining how brands talk to us, offering chances to engage with audiences in real-time. 

In short, Dynamic DOOH is the art of hitting just the right note, in the right place, at the right time. If you're not using Dynamic strategies by 2024, you're missing out on a big opportunity.

Steven Dennison, creative business director at DOOH.com, says about the results, “In our recent campaigns, we've seen how Dynamic Creative Optimisation (DCO) beats traditional ads. Dynamic has gone from being an unknown underdog to the top choice for big brands in recent years. It combines the best of Out-of-Home advertising, strategically placing messages where they'll connect best with the public. Dynamic isn't just cost-effective, strong, and flexible - it's also easy to use for both agencies and clients.

“Instead of wondering if Dynamic DOOH packs a punch, agencies and brands should be asking themselves how much they're missing out on the fun by not jumping on board.”