Rattling Stick's Sara Dunlop Packs a Lot of Fun into This Cheerful KFC Ad

To celebrate the launch of new Riceboxes from KFC, "Packed" is another iteration of the "Pack More Into Lunch" platform the support KFC's lighter, more permissible lunch offering.

Written by George Brettell and Ak Parker, creative directed by Hamish Pinnell, and shot by Sara Dunlop from Rattling Stick, "Packed" is the charming story of a girl inspired by the new Ricebox to get out and try new things in her lunch hour.