Rankin Showcases New Emporio Armani Collection with Hollywood-inspired Film
lbbonline.com, 6 months, 2 weeks ago
Immy Waterhouse stars in colourful time-lapse spot promoting new SS16 collection
Rankin has interpreted the Emporio Armani SS16 Collection by directing a fashion film inspired by the Golden Age of Hollywood.
Starring Immy Waterhouse, it is a rollercoaster ride through the drama, romance, glamour and heart-pounding action of cinema’s most captivating era. It harks back to a bygone Tinseltown era of westerns and timeless classics, where everybody was a dreamer and everybody a star.
Influenced by the layered pinks and corals of the collection, the film sees a day in the life of the starlet played out in front of a giant LED screen. The screen shows a colorful time-lapse epic, from dawn till dusk. It is a trailer-style tale of celluloid heroines, big studio lots and nostalgic musical scores. All captured in a day, through the rising and setting of the sun.
[Main image: Tommy Francis behind the scenes shot]
Fashion & Beauty