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Rankin Showcases New Emporio Armani Collection with Hollywood-inspired Film, 6 months, 2 weeks ago

Immy Waterhouse stars in colourful time-lapse spot promoting new SS16 collection

Rankin Showcases New Emporio Armani Collection with Hollywood-inspired Film

Rankin has interpreted the Emporio Armani SS16 Collection by directing a fashion film inspired by the Golden Age of Hollywood. 

Starring Immy Waterhouse, it is a rollercoaster ride through the drama, romance, glamour and heart-pounding action of cinema’s most captivating era. It harks back to a bygone Tinseltown era of westerns and timeless classics, where everybody was a dreamer and everybody a star. 

Influenced by the layered pinks and corals of the collection, the film sees a day in the life of the starlet played out in front of a giant LED screen. The screen shows a colorful time-lapse epic, from dawn till dusk. It is a trailer-style tale of celluloid heroines, big studio lots and nostalgic musical scores. All captured in a day, through the rising and setting of the sun.

[Main image: Tommy Francis behind the scenes shot]

Category: Clothing/fashion , Day/night wear

Genre: Fashion & Beauty , In-camera effects , Luxury , People , Photography , Scenic