Rankin, Oystercatchers and The Fifth Introduce ‘Creative Influence’ Book

Iconic photographer and cultural provocateur, Rankin; Suki Thompson chair and co-founder of marketing consultancy Oystercatchers [part of Xeim Group] and influencer marketer The Fifth, announce the launch of Creative Influence, a book which celebrates creative trail-blazers in modern marketing. 

Creative Influence aims to laser focus the power of creativity and its critical role in business.

Suki Thompson explained: “In a world dominated by data discussion, I believe that creativity is the true power force behind commercial growth. It creates not just works of art but ‘arts of work’ - solving strategic challenges, and, surprising, delighting and changing behaviour.

“Behind every great campaign there is a great marketer passionate about creative. Creative Influence showcases some of the most influential creative leaders in marketing today – recognised stars who nurture, persuade and break the rules to trailblaze creativity with purpose.”

Over 40 marketing chiefs behind some of the UK’s best loved brands were invited to a personal shoot in Rankin’s London studio and to share their philosophy of what creativity looks like. Included are: Kerris Bright, chief customer officer, BBC; Syl Saller, chief marketing & innovation officer, Diageo; John Rudaizky, partner, global brand & marketing leader, EY; Ellie Norman, director of marketing & communications F1; David Wheldon, CMO, RBS; Keith Weed, former chief marketing & communications Officer, Unilever.

Rankin, photographer and founder of The RANKIN Group, said: “To me, creativity is about getting individuals to see things from a different perspective, while expanding your own unique outlook. Hopefully, we can all do this together to help make the world a better place!” 

Oliver Lewis, founder and managing director, THE FIFTH, added: “Here at The Fifth we are delighted to partner Oystercatchers and Rankin in this book.  I am honoured in this small way to be part of their vision and true celebration of talent, inclusivity and creativity. I hope that we inspire more to follow suit and champion creative diversity and positive change.”

Oystercatchers has been an active champion of creativity across business – with creativity at the heart of Oystercatchers’ Club events and industry conversations on the Oystercatchers’ platform. It is a critical outcome of the Oystercatchers pitch process.

Creative Influence was conceived initially in 2018 as a photography exhibition with Rankin to celebrate game-changing creative marketers and unveiled at The Festival of Marketing 2018. Appetite within the brand community to broaden content and insights led to Rankin and Thompson committing to the stand-alone book.

Zaid Al-Qassab, CMO, BT

Paul Alexander, Director, Marketing Communications, Barclaycard

Nathan Ansell, Marketing Director, Marks & Spencer

Ian Armstrong, Global Head of Advertising, Jaguar Land Rover

Nina Bibby, CMO, O2

Kerris Bright, Chief Customer Officer, BBC

Cheryl Calverley, Marketing Director, The AA

Abi Comer, CMO, Oyster Yachts

Sharry Cramond, Marketing Director, Food & Hospitalist, Marks & Spencer

Hilary Cross, Global Marketing Director, British Council

Celine Dallas, Head of Brand, Tesco

Deborah Dolce, SVP, Group Brand & Marketing Director, TJX Europe

Sarah Fuller, CMO Services & Group Membership Director, Dixons Carphone

Penny Herriman, Global Brand Director, Boden

Toby Horry, CMO, TUI

Amanda Jennings, Director of Marketing Communications, Co-op Food, The Co-Operative Group

Margaret Jobling, CMO, Centrica Group

Catherine Kehoe, Managing Director, Group Brands and Marketing, Lloyds Banking Group

Keith Kropman, Director Marketing and Human Resources, Vitality

Alison Lomax, Director or Lifestyle Retail, Google

Ed Madden, Head of Marketing, Npower

Pete Markey, CMO, TSB

Michelle McEttrick, Group Brand Director, Tesco

Ian, McGregor, CMO, Green Man Gaming

Tony Miller, VP Digital Marketing & CMR, EMEA, Disney

Keith Moor, CMO, Santander

Gary Mall, Head of Western Europe, GVC

Alex Naylor, Marketing Director, Barclaycard

Ciaran Nelson, Director of Brand and Communications, Anglian Water

Andrew Newman, Global Head of Brand, HSBC

Ellie Norman, Director of Marketing and Communications, F1

Jayne O’Keeffe, Marketing Director, Mothercare

Nishma Robb, Marketing Director, Google 

John Rudaisky, Partner, Global Brand & Marketing Leader, EY

Syl Saller, Chief Marketing and Innovation Office, Diageo

Emily Somers, Vice President Marketing & Food Development, McDonald’s

Fiona Spooner, Global Marketing Director B2C, Financial Times

Claudia Struzzo, Group Brand and Engagement Director, Kingfisher plc

Richard Taylor, Executive Director Fundraising, Marketing & Communications, Macmillan

Jamie Taylor, Retail, Propery and Wholesale Director, L’Occitane

Jeremy Waite, Chief Strategy Office, IBM Watson, Customer Engagement (Europe)

Troy Warfield, President, TopGolf International

Keith Weed, Chief Marketing and Communications Office, Unilever

David Wheldon, CMO, RBS