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Hires, Wins & Business in association withLBB
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Rankin Opens Gates to New Creative Agency Headed by Two Leading Industry Players

12/09/2019
Creative Production Studio
London, UK
282
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Ex-Publicis Richard Pinder joins as CEO and Christine Jones is appointed ECD

In the ever-changing, ever-evolving era of creative industries, comes the need for an agency to cut through the bull. Enter: RANKIN.

Once known as simply one man, now an amalgamation of the independent operations Tonic Reps, The Full Service, Rankin Photography and Rankin Film; all tidied up in one neat creative package.

RANKIN is now a one-stop-shop, with one easy-to-remember name. Bringing together all the many creative facets of the acclaimed photographer and over 80 talented people buying into Rankin’s creative vision under the one umbrella, means the agency sits in that unique spot of not being just a film or photography studio, but also wearing hats in idea generation, editorial content, brand identity, talent management and start-to-finish production.

Rankin himself is now joined by leading industry players Richard Pinder, ex Publicis Groupe and Crispin Porter, as CEO, and Christine Jones, ex Ogilvy & Mather and WPP, as executive creative director.

RANKIN, which officially launches this September, already has the names of Samsonite, Unilever and Rolls Royce on the wall – the latter for which it helped throw out the luxury car rule book with the help of Gwendoline Christie.

Rankin said: “I’ve always been excited by the new so when the world started changing I just grabbed it.”

“That’s what RANKIN is about - taking Rankin’s reputation as a cultural provocateur and providing that same creative agitation for brands that need to cut through all the media clutter,” explains Pinder.

“This goes beyond providing creative ideas. It’s about helping to make brands freshly relevant to a complex world that, frankly, needs to be impressed to pay any attention,” said Jones.

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