Radiocentre Unveils Bold New Visual Identity

Radiocentre, the industry body for UK commercial radio, is overhauling its brand identity for the digital age as it launches an action plan aimed at making the UK a world leader in radio and audio.

Coinciding with the 50th anniversary of the launch of commercial radio in the UK, the brand refresh, by creative agency Fold7, reinforces Radiocentre’s position as a leading voice in the audio market and an expert in all things radio. The new holistic identity system includes a brand new logomark, typographic voice, colour approach and motion principles, setting a clear vision for all the organisation’s key touchpoints.

Radio has the facts and figures to prove its commercial effectiveness. Fittingly, the new visual identity is driven by an impactful infographic visual language, which borrows from modern digital UI design and iconography. The result is an iconic brand system that feels as playful and alive as radio is.

The new logo remixes well-loved icons from the world of radio - audio levels as bar graphs and tuning dials as pie charts – all recomposed into an R monogram for Radiocentre.

Steve McGoldrick, head of marketing at Radiocentre, said, “Our new visual identity reflects commercial radio perfectly - it’s colourful, vibrant, and fun. It also speaks to the increasingly digital nature of listening. The new icons and infographic style will help us land our impressive numbers on radio’s reach and effectiveness. I’m looking forward to seeing the branding come to life in our upcoming multi-channel advertising campaign that will challenge advertisers to see radio differently.”

Tom Munckton, head of design at Fold7, added, “Far beyond an exercise in visual modernisation, we saw an opportunity to focus the rebrand on radio’s unending comparative strengths. The identity is driven by its unseen effectiveness – a brand identity constantly performing, just as radio does day in day out”.