The latest spot by RadicalMedia director duo Storm Hansen follows a family of four as they journey in their Ford Explorer into the unknown. Set in the desert, the cinematic spot from Zubi Advertising, Inc takes viewers on a journey to a Burning Man-type event complete with jugglers, giant flamingos and a Ferris wheel. The family pauses to take in the spectacle before flashing a peace sign and snapping a picture.
The spot will air on national television, digital and social media in English and Spanish.