RadicalMedia Signs Director Vanessa Beletic

RadicalMedia has signed international, acclaimed filmmaker Vanessa Beletic to their iconic roster of directors for representation in the United States spanning commercials, branded content, and music videos. 

Haitian born and raised, Beletic is a pioneer of branded content. Her work in the commercial space has influenced storytelling that continues to permeate digital culture today, including campaigns for brands like Vaseline, Samsung, Levi’s, Estée Lauder, and Walmart. Beletic’s debut narrative short, “Catching Spirits” recently won the Jury Award for Best Live Action Short at the 2022 New Hampshire Film Festival, making her film eligible for Academy Award consideration. Its broad appeal has seen the film programmed as a genre-bender, a dance thriller, and a drama, alongside the most talked about shorts of 2022. Beletic was recently selected as one of eight filmmakers to join the American Film Institute’s DWW+ Class of 2024, which is a year-long directing workshop that supports women and traditionally underrepresented narrative filmmakers.  

Beletic’s music video for Run The Jewels’ “Ooh-La-La” was nominated for the 2020 MVPA, UKMVA, and the 2021 Libera awards. Her work has been featured by Condé Nast Entertainment, Fast Company, Popsugar, Rolling Stone, and Complex. 

Moving to the U.S. with her family at 13 years old, Beletic studied dance and education at New York City’s Hunter College and launched herself into an esteemed career as a professional dancer. It was in Los Angeles working with acclaimed commercial and music video directors on projects for Michael Jackson, Prince, and Justin Timberlake, that she decided to pursue her life-long passion for filmmaking.  

Beletic brings her diverse background, eye for bold aesthetics, and relentless filter for authenticity to tell stories grounded in reality with characters who defy the odds by way of magic, perseverance, or straight-up hustle. Beletic is also a mentor to several young female filmmakers as part of her advocacy for the advancement of Black women’s voices in film and media.  

“When we first saw Vanessa’s work, we were blown away by the maturity and depth of her storytelling. You can sense how personal her work is as it shines through on the screen,” said RadicalMedia President and EP, Frank Scherma. “We look forward to many more years of her stories with brands, on television and in theaters.”

“Radical brings backbone to my creative future – valuing the playful spirit and sense of style that’s at my core,” said RadicalMedia director, Vanessa Beletic. “I’m psyched to join forces and collaborate with the amazing creatives they attract.