Quirky Campaign from HP Proves There Are Some Things You Just Can't Trust

As the most trusted printer brand in America, HP printers offer quality and reliability–unlike the everyday people, places, and things we just can’t count on.

In the 'Something You Can Trust' campaign, which includes TV, radio and social assets, HP showcases its Smart Tank printers, which come with up to two years of ink. 

The stylised, tongue-in-cheek work takes you from gas stations hocking questionable unagi to navigation systems that get you in deep water (literally, the middle of pond) to phishing scams that are simply too good to be true – each scenario leading to a moment where HP Smart Tank Printers come through, even when everything else doesn’t. By highlighting suspect scenes in comparison to HP technology — the campaign proves you can relax knowing HP printers are something you can trust – anytime and every time.