Questions Today Rewrite Tomorrow in Brand Campaign for Nasdaq

Question Today evolves Nasdaq's longstanding brand platform Rewrite Tomorrow, by adding an actionable twist, provoking the industry and society to 'Question Today' in order to 'Rewrite Tomorrow'.

The campaign demonstrates Nasdaq's history of challenging the perceived limits of the financial system and advancing progress in other industries – showing where disruption can foster present and future advancements. The question mark, at the centre of the campaign, serves as a powerful tool, one that asks audiences to shift their perceptions from what exists now, to what could be discovered by questioning the status quo. Question Today comes at an important time in Nasdaq’s history and follows Nasdaq's 2022 divisional reorganisation that further positioned the company to become the trusted fabric of the world's financial system.

The global campaign will roll out via linear TV, digital, streaming, print and out-of-home (OOH) platforms, as well as on Nasdaq’s organic channels.