Quad Group Announces Expansion into Asia with a New Creative Hub in Shanghai

Above: William Blanc and Livia Zhang

Quad Group, the renowned French creative powerhouse, announces the opening of its new branch in Shanghai, China, marking a significant milestone in the company's global expansion strategy. This move will bring Quad Group's full suite of top-tier creative services directly to the Chinese market, from its acclaimed roster of A-list directors to its specialised divisions including In Finé (Beauty and Luxury), Where’s Brian (Food Content), Beam (upscale photography), and many more.

The decision to establish a base in China reflects Quad Group’s commitment to fostering creative collaborations and delivering unparalleled quality in one of the world’s most vibrant markets. The Shanghai office will serve as a gateway for Chinese and Asian clients to access Quad Group’s diverse offerings and industry-leading expertise.

Livia Zhang, appointed as the executive producer and managing director of Quad China, is poised to lead the Shanghai hub with her extensive experience and passion for creative excellence. “Quad is one of the top creative outfits in the world, and I couldn’t dream of a better team to join! With the quality and diversity of their creative offering, I am looking forward to producing some great work in Asia” said Livia.

William Blanc, CEO of Quad Productions, shared his enthusiasm for the expansion, “We have been doing work with Asia clients for some time, but it felt it was really time to have a physical presence in the region. There is a lot of great creative projects in China and Asia, and we feel we have the perfect offering for the market. And with Livia’s experience producing top-notch content with renowned directors over the years, we couldn’t think of a better combination to bring our creative expertise to the Asian market.”

The opening of Quad China signifies a new chapter for the Group, one that promises to deliver innovative and compelling creative solutions to the Asian market. Under Livia Zhang’s leadership, Quad China is set to forge strong partnerships and create groundbreaking content that resonates on a global scale.