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Group745
Group745
Group745
Group745
Group745
Group745
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Creative in association withGear Seven
Group745

Embark On a Journey Through the Flames of Hell with This Hot Sauce Face-off

15/01/2025
Production Company
Paris, France
24
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The visually striking campaign was created with WIZZ directing duo Bounty / Banana

Face to face. Spice.

Who will resist the spice better? The one who has no choice but to be there, or the veteran who definitely wants to establish his supremacy? But a hot sauce can surprise. Can burn. Can take us on a journey of initiation through the flames of hell, and remind us of the insignificance of our own ego. And, finally, it can also bring us closer together. Burn, and Bond.

As always, the duo behind it brings their signature hybrid imagery, blending live-action with an array of effects - set design, 2D and 3D animation, AI, and mixed media. But this time, the story isn’t just about the intense heat of a chili pepper. It’s also about a shared moment, a genuine connection between people.

This is the vision behind the film, and the mission of its directors: to use technique to evoke emotion, to merge visual innovation with poetic storytelling.

With the invaluable support of Wizz throughout the production, the project was able to grow stronger thanks to their infrastructure and expertise, gathering talented artists to realize the director duo’s vision.

When the right ingredients meet in the right kitchen, what you get is Burn Bond—an authentic Bounty / Banana chili sauce, and the flavour journey the film captures.

Bon appétit!

Production
Post Production / VFX
Editorial
Music / Sound
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Group745
Language:
English
v10.0.0