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Creative

Quad Director Bruno Aveillan Unveils Thoughtful New Road Safety Campaign

After winning six Lions for the first campaign Shockwave, Bruno Aveillan helms two new films for the French Road Safety Board that reveal two fatal decisions made by young drivers.

Quad Director Bruno Aveillan Unveils Thoughtful New Road Safety Campaign

In these new heartbreaking and poetic stories, the post-production techniques, original music, and the use of first-person narration, create an intense almost unbearable atmosphere. 

Bruno returns to produce work for the French Road Safety group after winning six Lions among other awards for the first campaign for the group entitled, Shockwave.  

The two new thoughtful spots were created by agency la chose and produced by French production company Quad.


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Music

Composer: Bruno Coulais

Production Company

Production Company: Quad Productions

Executive Producer: Martin Coulais

Director: Bruno Aveillan

DOP: Bruno Aveillan

Post Production / VFX

Post Production Company: Fix Studio

Colourist: Jean-Clément Soret @MCP London

VFX Supervisor: Nataly Aveillan

Editor: Virginie Bruand

FX Lead: Benoit Revilliod

Lead Compositor: Benjamin Laborde / Philippe Szabo / Ingmar Renouardière

Creative Agency

Creative Agency: La Chose

Client

Advertiser: French Road Safety Board